With YouTube boasting up to 2.7 billion users as of 2023, an individual with a substantial youtube following — from 1000 followers — can monetize their influence. Youtube influencers use the large audience to sell different brands and make money doing what they love, creating video content.
According to Statista, over 5.3 billion people have access to the internet globally, and up to 4.95 billion were active social media users as of 2023. As such, websites, blogs, YouTube, podcasts, and social media platforms have become the most common sources of information and entertainment worldwide.
This write-up explores some practical tips on how to become a Youtube influencer that not only create fun content but also offer valuable information to the target audience.
The first on how to become a Youtube influencer is the niche. Picking a niche will help you create videos that are relatable to the target audience, stand out among other YouTubers, and build a unique brand for yourself. Also, niching down can help you attract a well-defined audience, and from there, you can inform them what to expect from your channel.
There are several niches you can explore to choose the one you want to focus on. This includes beauty, entertainment, makeup, different types of sports, online gaming, fitness, parenting, and health.
Also, you can build a successful YouTube channel around comedy by posting funny videos, then cleverly promote products in your videos. Here, the key is to appear authentic in front of your followers.
Establish why you want to have a YouTube channel. Your “why” will guide your thought process when coming up with ideas and techniques to attract the right audience. It will also help you inform your purpose, the value your channel provides, and the impact it will have on the viewers.
Study your target audience based on demographics, interests, and social interactions to help you create and post relevant videos. By doing this, you’ll be able to boost your engagement and conversion rates. You’ll also be able to determine at what intervals you need to post your videos so you can increase your reach.
A few questions to ask yourself when studying your target audience include:
- Who would enjoy watching your videos?
- What’s their age, location, and type of lifestyle?
- Why will they watch the videos?
- What’s their typical day like?
YouTube is a massively visual platform. As such, the right profile photo, theme, logo, intro music, color palette, backdrop, font, and banner will significantly boost your success on the platform.
Also, choosing the right components for your channel makes you stand out. Your audience will instantly notice your video even before reading the description.
Ensure you use the correct dimensions for the channel icon and background banner. Consider a YouTube logo maker for your channel’s thumbnail, and decide on a name that boosts consistency with the rest of the features.
YouTube is quite competitive, with thousands of channels producing videos on almost all niches. To beat the competition, you should stand out by providing unique, fresh, and consistent content in your field.
Avoid generic content ideas available on almost all channels. Instead, get creative with your videos or source inspiration from other places by researching your niche. Always ensure every video you post is attractive, captivating, and appealing to most of your subscribers.
Also, make them consistent. That signifies your audience on when to check your channel for fresh, hot videos. You can use content calendars, spreadsheets, or professional social media management tools to organize and post your videos on time.
Schedule them to daily, weekly, or monthly posts, depending on what works for you.
A call to action refers to the button, link, or information that appears at the end of your video, telling the viewer what to do next. They can vary depending on the target of your channel.
For instance, you can end a product review with a link on where to find it, include a “Next Video” CTA, or ask the viewer to subscribe, like, or share the audiovisual. Once you determine what technique works best for you, ensure you provide something that tells your viewer what to do next.
End screens, playlists, and cards are some of the advanced options you can experiment with.
Our last tip how to become a Youtube influencer is the analytic. After considering all the tips, ensure you check the results. That will give you insight into what strategies are earning you more growth, which marketing styles work best for your channel, and what part needs more work.
Some of the most essential results to monitor include:
- Total subscribers over time
- New and returning viewers
- Engagement rate
- Video performances
- Traffic sources
Becoming a YouTube influencer is one of the best freelancer side hustles today. Don’t get stuck when building your first YouTube channel.
Start by Joining a community of content creators to learn the ropes of content creation and grow your audience while getting awesome products out of it.