How to Become a Wig Influencer

Nothing is more fulfilling, like making a career out of the things you love. And in this digital age, you can leverage social media to do just that. The beauty and fashion niche is one of the industries that attract a massive following as more people constantly look for beauty and hairstyling tips. So, if you want to become a wig influencer, you first must come up with a blueprint on how you will achieve your goals.

And the best part is that you don’t have to be a hairstylist to do this. Just follow our step-by-step guide below.

1.   Learn About Wigs

As a wig influencer, you will create content around wigs, whether wig reviews, styling tutorials, or wig maintenance tips. Therefore, it’s important to research different types of wigs before beginning your career.

Learn the basics of wigs, including the difference between synthetic and human hair wigs and basic terms used in the industry. Start by following other wig influencers and learn what they are doing. Other helpful platforms to learn about wigs include wig forums, YouTube, and blogs.

2.   Choose the Social Media Platform to Use

To become a successful influencer, you must have a large following. The larger the following, the more brands will want to collaborate with you, and you are also likely to have more affiliate marketing conversions.

While you can become an influencer on any social media platform, wig-related content performs better on TikTok, Instagram, and YouTube.

Come up with a content strategy. Determine the type of content you want to produce to help you choose the best social media platform to post your content.

For instance, short videos on trendy wig styles, cute wigs on a budget, and wig styles for different occasions like weddings and the red carpet will perform best on Instagram and TikTok. At the same time, detailed tutorials and reviews are best for YouTube.

However, you don’t have to stick to one social media platform; you can make a short, fun TikTok video and then refer your viewers to a detailed tutorial on YouTube.

You can also create pins on Pinterest and send the viewers to YouTube. But, if you are targeting specific influencer programs like the Amazon influencer program, check the social media sites they accept.

3.   Buy Wigs

Because you will be creating content around wigs, you must buy wigs. There is no way around it.

However, if you are a wig enthusiast with several wigs in your collection, start with those. But remember, viewers like new trendy content, and styling the same wig twice in a row won’t be a good look.

Buy wigs from reputable brands so that you can recommend the viewers to purchase something you know is worth their money and time. But first, sign up with the brand’s affiliate program to earn a commission from every purchase.

Additionally, you can sign up with sites like Poptribe, where manufacturers give free products in exchange for creating content about the products. But before accepting the gift, do extensive research to know whether the brand aligns with your values and style.

4.   Create High-quality Content and be Consistent

To succeed as an influencer, you must create high-quality, helpful content. Create content showing how to pull certain looks, maybe something a celebrity would do. Show your creativity by experimenting with different wig styles, textures, and colors.

Also, consider coming up with topics to cover and a schedule to ensure you have consistent content. Engage with your audience by answering their comments. The comment section will give you content ideas based on the questions people are asking.

5.   Signup for Wig Influencer Programs

When you get a significant following, sign up for affiliate marketing programs with wig manufacturers or retailers. This way, whenever you create a look, you can recommend the products you’ve used to your viewers.

For instance, you can sign up for the Amazon influencer program and create a storefront with wig-related products. Always share your affiliate link but disclose the video is sponsored, or you will earn a commission if they purchase. Honesty will make your followers trust you. Appearing trustworthy in front of the target audience is key for anyone looking to succeed in influencer marketing.

6.   Collaborate with Brands and Influencers in your Niche

Remember to collaborate and network. Attend workshops and wig-rated events to gain exposure and get your brand out there. This way, you can get brands to partner with and talk to other influencers about collaborations. Also, collaborating with other influencers to create content can help you reach a broader audience.


Becoming a wig influencer is not hard if you have passion and knowledge about wigs. All you have to do is follow the steps outlined in this guide. Remember to be consistent and make high-quality content to attract more followers and brands.

You can also start by creating an account with Poptribe.