Influencer Reddit: How Brands Can Use Reddit in their Influencer Marketing Campaigns

Although often overlooked, Reddit is an excellent avenue for brands to connect with influencers. This social media sharing platform is similar to Twitter. It uses a thread format, also known as subreddits, to allow users to form communities where they can engage in discussions based on specific subject matters.

Reddit allows brands to connect with influencers and other brands in their niche.

This write-up provides tips on how brands can use Reddit in their marketing campaigns to put their message across. Read on!

Is Influencer Reddit Marketing Easy for Marketers?

Reddit is often considered a tricky platform to promote your brand on. And this is totally not the company’s fault.

See, Redditors are notorious for downvoting content they feel is not helpful to their community, and most traditional ads fall in this category.

For instance, a popular game developer, EA, went into the record for the most downvoted comment in Reddit’s history. This was after they failed to reduce the number of credits needed to unlock characters in their pre-release game version, even after members of the subreddit complained. 

But brands can still carry out social media influencer marketing campaigns on Reddit. In fact, it can be a powerful tool for driving brand awareness.

However, you need to know how to do it correctly so that you don’t find your brand on the receiving end of Redditors. Receiving many downvotes will cause your content to be hidden from users.

Is Reddit a Valuable Platform for Influencer Marketing Campaigns?

While most brands ignore Reddit, it can be very valuable for your marketing campaign. Reddit is among the most popular social media platforms, with approximately 1.7 billion monthly users.

With these users spread across various subreddits, brands can tap into niche communities that align with their target audience by creating targeted influencer marketing campaigns.

However, the campaign must be different from your usual campaigns on other social media platforms. Reddit users value transparency and honesty. Therefore, you’ll need to build trust and credibility to succeed. 

Tips for Using Influencer Reddit Marketing in Your Campaigns

The success of your influencer marketing campaign on Reddit will depend on how you execute it. Here are pointers to keep in mind:

1.    Understand your Target Audience on Reddit

First, you need to understand your target audience before taking your marketing campaigns to Reddit. Reddit comprises subreddits, which are discussion groups for different areas of interest.

Conduct thorough market research to gain insights into your target audience’s interests, values, and preferences. This will help you identify the relevant subreddits where your ideal customers will most likely engage. This way, your influencer collaborations will reach people genuinely interested in your brand’s products or services.

Moreover, you must focus on participation and offer value to position your brand in subreddits. Keep in mind the style and tone of discussions within these subreddits.

2.    Identify Influencers

After Identifying your target audience, start finding influencers for your campaigns. Target influencers who have established themselves as thought leaders within their respective subreddits.

You can do this by checking top contributors and active members who consistently provide valuable content and have many followers or upvotes on their posts. These individuals will likely have a strong community influence and engagement.

Alternatively, you can post about your upcoming campaign on the Reddit Influencer marketing page and mention you need influencers to promote it. Many influencers leverage this page for jobs, so you can expect several influencers to reach out. 

3.    Leverage Reddit’s Community-focused Nature to Drive Brand Awareness

The only way to thrive on Reddit is by producing helpful content. As part of your influencer marketing campaign, you can leverage Reddit’s community-focused nature by sponsoring relevant subreddit threads or sponsoring AMA (Ask Me Anything) sessions with influencers.

This will allow you to interact directly with the community and showcase your brand’s expertise or products organically and authentically. Ensure the influencers understand your brand well so that they can tackle all the questions engagingly.

Remember, if Redditors upvote your content, it’ll be moved up, and more people in the thread will see it. 

Moreover, it could also help your influencer marketing campaign if you create your own subreddit dedicated to your brand or industry. You can use it to share updates, answer questions, and gather feedback.

4.    Measure the Success of Your Campaign

You’ll need to measure the campaign’s success to understand the impact of your efforts and optimize future campaigns. Start by checking the engagement level your post generates.

Look at the number of upvotes, comments, and shares your sponsored thread or AMAs received. This data should tell you if your content resonated with Redditors.

Additionally, you could also track conversions. Create unique URLs or codes to monitor traffic or sales generated from your Reddit influencer campaign.


For any brand keen on working with a top influencer, Reddit is among the indispensable tools they should consider using. However, it requires a different approach from other social media platforms.

While a direct marketing approach is acceptable elsewhere, you must provide helpful content by answering questions and contributing to discussions. Remember to follow all subreddit rules, especially the anti-spam guidelines, to avoid downvotes.