What took Facebook and Instagram 10 years to accomplish, TikTok accomplished in 4 years. According to recent statistics, TikTok is estimated to have more than 1.6 billion users as of 2023.
Guided by these rather profound statistics, there is more than enough room for content creators to become TikTok influencers and tap into the vibrant influence of this fast-growing social media platform.
Whether you are a content creator aspiring to become a TikTok influencer or are just getting your feet wet in the influencer marketing world, this write-up is for you. It provides tips and strategies on how to become an influencer on TikTok. Let’s dive right in!
The first step is creating a TikTok account and optimizing your profile. In this case, you need to get creative and choose a unique and memorable username.
Secondly, having a polished profile with a professional photo and concise descriptions prompts users and brands in your niche to scroll down your videos. Everything on your account should bring you out as an influencer, including your name and bio.
Moreover, you will need to add a call to action to encourage users to follow. Here is a pro tip for you: Browse through your competitor’s TikTok pages to see how they have optimized their profiles and make something similar.
However, don’t copy. Only use them as a source of inspiration.
With thousands of daily uploads, TikTok is full of stiff competition. Therefore, you’ll need to niche down to a domain you’re knowledgeable about. This will help you cut through the noise and stand out as an influencer.
Common niches include fashion, health, beauty, fitness, and more. Once you’ve settled down on a niche, specialize further.
For instance, as a fashion influencer on TikTok, you can pick a sub-niche like women fashion or loungewear. With time, you’ll become an authority in this particular domain, building trust in your target audience.
Almost all the top TikTok influencers you’ll come across today didn’t become successful by accident. They are a product of proper research and careful planning.
Do your homework to determine who your target audience is and the kind of content that piques their interest. Some of the questions you should aim to answer in your research include their age brackets, their interests, and what’s trending in your niche.
Also, comb through your competitors’ content to uncover what made them successful. It will help you find some weak points you could capitalize on.
Once that is out of the way, create an effective content strategy that appeals to your target audience and also beats the TikTok algorithm.
It’s now time to get the camera rolling and give your fan base what it wants. It would be advisable to produce and post random content at first to see what works and gets the most engagement.
Guided by the fact that consistency is the key to succeeding as a an influencer on TikTok, create and stick to a schedule that’ll allow you to publish new content at specific intervals, say every two days, so that your fans know when to watch.
Again, your followers are always curious about your personal life. In that case, consider giving them a taste of it by interspersing your videos with something that depicts your persona once in a while.
Also, remember to engage with them by answering any questions they may have. This is how you’ll build trust with your audience.
No brand will bring on board a TikTok influencer with a small following. They want someone who can bring traffic and engagement in big numbers, meaning you must have a huge following and millions of likes on your videos.
You can build your following in the following ways;
- Promoting your TikTok page on your other social media platforms like Instagram, Facebook, and YouTube. You can also collaborate with other macro and micro Influencers and content creators, giving your content a wider reach.
- Asking your friends and followers to give you a shout-out in their promotional content. Make it a point to reach at least 1000 followers and 10k video views within the last 30 days, which is basically the bare minimum of becoming a TikTok influencer.
The last step of how to become an influencer on TikTok is getting that money. You can work with brands in your niche to promote their products on TikTok. A lot of brands are willing to pay decent money to the best content creators who become their brand ambassador.
The best part is that you don’t need a large following to make money on TikTok. Many brands prefer working with nano and micro TikTok influencers who tend to have higher engagement rates.
The key is to stay authentic, relevant, and consistent in your content creation so brands can notice you.
You can learn how to become an influencer on TikTok by joining platforms like PopTribe. PopTribe has a growing number of brands and influencers in a wide range of industries. By registering as a creator at PopTribe, you’ll not only get awesome products for promoting brands but also grow your audience and influence.