5 Lucrative Social Media Influencer Jobs You Can Build a Career On

Welcome to the digital age, where social media has birthed a whole new generation of celebrities — social media influencers. These are individuals with significant followings on platforms like Instagram, Twitter, TikTok, or YouTube. Typically, social media influencers build a reputation for their expertise on specific topics over time.

With social media influencer marketing, where every click, view, or any other form of engagement holds potential for impact, comes plenty of lucrative opportunities for everyone. In that case, you can either work as an influencer yourself and promote brands and their products or work with influencers behind the scenes to achieve the same.

This write-up discusses six social media influencer jobs where you can earn a decent income in this digital age. Keep reading to find the most suitable job for you!

Social Media Influencer Jobs

1.   Influencer Marketing Director

This is among the top positions in the influencer marketing landscape, attracting anything between $150,000 and $190,000 in annual salary. Individuals in this position are responsible for integrating influencer marketing into a company by building the team and developing marketing programs that align with the brand’s business objectives.

An influencer marketing director can also collaborate with internal team leaders to seamlessly integrate influencer marketing campaigns in a company to help attain a common goal.

Other roles include the development of influencer marketing workflows and negotiating with other stakeholders, including agency partners and client brands, to close lucrative deals.

Additionally, an individual in this position may be required to manage campaign budgets by monitoring expenditure, forecasting, and budgeting for unforeseen expenses.

They need a relevant education degree and lots of experience working with brands for a significant period of time before being considered for this position.

2.   Influencer Marketing Specialist 

This is a relatively recent position in the influencer marketing industry. An individual occupying this position works to initiate and leverage relationships with decision-makers or qualified influencers who can sway customer’s purchasing decisions.

An influencer marketing specialist can work with marketing managers to create marketing campaigns that align with the company’s goals. Simply put, they are marketing experts on social media, but their specialty lies in influencer marketing.

This senior role has complex responsibilities. Apart from crafting an influencer marketing strategy, this professional may also be tasked with executing and overseeing marketing strategies to completion.

Other duties are ensuring marketing teams are aligned and attending strategy promotion campaigns.

According to Glassdoor, an influencer marketing specialist can make anything between $47,000 to $75,000 in the US.

You need a bachelor’s degree in marketing and several years of experience in the digital marketing realm to qualify for this position.

3.   Influencer Marketing Manager

This role is almost similar to the influencer marketing specialist, but an individual in this position holds a higher level of responsibility. An influencer marketing manager is an administrator for the company or brand they work for and a leader of the influencer marketing department.

Such a role requires lots of experience, and most managers are promoted in-house since those from outside aren’t familiar with how the brand operates.

Typical responsibilities include collaborating with the influencer marketing specialist to create effective influencer marketing campaigns. They are also in charge of project coordination, which involves finding influencers, managing influencer contracts, reviewing deliverables, and reviewing campaign metrics.

You need a communications degree, in-house experience, strong understanding of how metrics work, and superb organizational skills to qualify for this role.

Once you rise to the ranks, your annual average salary would range between $70,000 and $95,000.

4.   Influencer Talent Agent

An influencer talent agent acts as an intermediary between brands and influencers, linking qualified individuals with companies seeking talents to promote their products. They assume the managerial position to represent influencers when negotiating partnerships.

An influencer talent agent needs to be knowledgeable about the operations of both brands and influencers, and can build positive relations and connections between the two. For this job position, you can work for an influencer or within an influencer marketing agency as a representative of a group of influencers.

Skills needed to become an influencer talent agent or manager include sales experience, marketing experience, flawless communication skills, self-motivation, and experience brokering and closing deals.

You can earn around $83,000 per year as an influencer talent agent.

5.   Influencer

Influencers are the building blocks of influencer jobs in the digital marketing landscape. These are people who have lots of social media followers and can influence the purchasing decisions of their followers.

Also called brand sponsors or influencers, most of them are social media stars and celebs, including your favorite TikToker. The position is perfect for individuals looking for freelancer side hustles or full time content creators.

Influencers’ main task is growing organic audiences through content creation to endorse a service or a product. To be a content creator, you need to have impeccable writing skills, excellent communication skills, expertise in specific niches, a social audience, and an ability to produce engaging content.

This is not a salaried position. Influencers make their money through commissions on sales, which pretty much hinges on their industry and follower count. 

Conclusion on Influencer Jobs

Irrespective of the lenses through which you perceive social media influencer marketing, it has undeniably created opportunities for talented and passionate individuals worldwide. These top positions pay well but require enormous effort and dedication to succeed. However, it’s noteworthy that these are not the only social media influencer jobs you can build a career on. There are more out there, just start by creating your account with Poptribe.