As the world of social media continues to grow, more brands are turning towards social media creators for their marketing campaigns. Even though this marketing strategy is not new, the rise and popularity of social media has given the strategy a boost.
These days, brands turn towards influencers, creators, bloggers or vloggers who have extensive knowledge of their niche and whose audience trusts them. These creators become effective brand ambassadors, which can expand your reach and bring significant sales for your brand. In the end, your brand can gain a huge following and build credibility in the market.
Let’s dive deep into who creators are and why you should include them in your marketing plan.
The Rise Of Social Media Creators
They are content creators who have become popular in their respective niches and have a significant following. Over the years, creators have become thought-leaders in their niches whose followers intently listen to their opinions.
As creators have a significant following and authority in their niche, a brand can tap into this established audience and promote their products or services through the creator. This allows a brand to reach an already-established target audience who trusts the creator’s word and follows them. The end result is lots of pre-qualified, enthusiastic traffic to your site.
Consumers have become quite aware of the world around them and consider creators—who are regular people—to be a trustworthy source of information, as compared to celebrity endorsements or brands marketing themselves. If you can tap into these creators and trade your products for a good word, your brand reach can quickly spread around the social web.
Reasons For Including Social Media Creators In Your Marketing Plan
Here are a few reasons to include creators in your marketing strategy.
The fact that many brands are tapping into the power of creators is proof that it is an effective marketing strategy. It’s easy for consumers to block out advertisements and commercial messages online. However, when creators share their experiences and story about a particular brand, the audience listens. Creators, due to their engaging content, are able to become effective brand ambassadors for any company. Through brand collaborations, you can put them to work for you.
Reach Out To An Established Audience
As mentioned earlier, creators are thought leaders in their respective niches. They have an already-established audience that trusts them and respects their opinions and recommendations. When the creator recommends their audience a product or service, the audience is inclined to take their advice and try out the brand because they know they can trust the creator. If a brand collaborates with an creator who shares their target audience, the brand can save time and money while increasing sales volumes.
You can grow your social media platforms and website reach organically, too; however, that will take time. Partnering with a creator can save this time and help you reach your target audience much more efficiently.
Increase Your Reach And Boost Your SEO
SEO or Search Engine Optimization helps you in ranking higher on SERPs (Search Engine Results Pages). When other web pages link back to you or talk about you, search engines view this as a ‘vote of confidence’ and give you a boost in your rankings. The more ‘votes’ or authority you have, the higher your rank, and the greater your chances of getting website views and leads.
Social media platforms also work in the same way. When creators talk about you, link to your page or website on their blog posts or video descriptions, you are able to reach a wide range of audiences and give your SEO a boost.
Creative Content Production
Creators may be influencers, bloggers or vloggers who have reached certain credibility in their niche due to their creative content. Over the internet, creative content is highly appreciated and sought after; it is what makes any blog post, video, or marketing campaign work.
When you collaborate with a creator, they bring their own creativity into the campaign. Their content creates engagement with the audience and educates the audience around your products and services. The creator may create content for you or can collaborate with you to produce the best content possible to market your products and services.
Won’t Break The Bank
Many brands and digital marketers consider creator marketing to be one of the most cost-effective marketing strategies. It is an inexpensive and effective way of acquiring more customers without resorting to pricey vehicles such as social media or search engine ads.
A vast number of brands are spending a portion of their marketing budget on creator marketing and are generating superior ROI. According to Business Insider, brands are set to spend up to $15 billion on influence marketing in 2022. If the power of creators remains steady, this budget will likely grow over time.