Influencer marketing is a trend that seems to be expanding in the digital realm by leaps and bounds. Every day we see celebrities or influential people vouching for a brand or showing how they use a brand’s products in their daily routines. These are mega influencers, people having a lot of influence on a huge audience. In this article, we’ll discuss who mega influencers are and how they can help your brand.
Who Are Mega Influencers?
Mega influencers are people who have over 1,000,000 followers on social handles. They are celebrity influencers and are widely known. Since mega influencers have tremendous reach, they are able to increase the sales of a brand or increase the traffic on their website if they vouch for them. However, one factor regarding working with these influencers is that it instantly increases the ‘cool factor’ of a brand. An example of a mega influencer is Kylie Jenner. She has over 190 million followers on Instagram. She is regarded as the youngest self-made billionaire. Kylie charges millions of dollars for one sponsored post on her social media or advertising when she collaborates with a brand.
A Sneak-Peek Into Working With A Mega Influencer
As mentioned previously, working with mega influencers may cost millions of dollars for a single post from them. However, the entire collaboration will go very smooth for a brand. Usually, celebrity influencers have managers who organize their collaborations for them. This results in a smooth and efficient process for both the celebrity and the brand. If you are a brand looking for a professional and smooth collaboration, getting in touch with mega influencers is what you need to do. Moreover, if you’re a brand that wants to improve your products’ or service’s reputation, and have a nice budget for the exchange, mega influencers are the way to go.
What Can Mega Influencers Do For Your Brand?
Working with mega influencers can be extremely beneficial for your brand. Here, we are discussing what benefits your brand will get when you work with a celebrity influencer.
Massive Audience Reach
As discussed above, mega ambassadors have a tremendous audience reach of above 100,000 followers. Therefore, once you collaborate with them, you can tap into their audience reach and have your content viewed by 1M+ viewers! Working with celebrity influencers is a great way to get the word around for your brand and its products and services. By working with a celebrity, you can get your products to become the talk of the town.
The Wow Factor
Of course, when celebrities start talking about your brand, explain to their followers how they use your products in their daily lives, your brand instantly gets the wow factor! You get celebrity prestige as the influencer associates with your brand and your products.
Potential Increase In Sales
As you collaborate with an influencer and they talk about your services and products on their social media, you tap into the influencer’s audience and may potentially get a boost in sales. Usually when celebrities vouch for certain brands and products, their followers may want to try the same things as their favorite celebrity. Not only does your reach increase by working with a celebrity, but potentially your sales as well. According to the Journal of Advertising Research, the companies that collaborated with celebrities in their marketing campaign experienced a weekly boost in sales of up to 4%.
Few Things To Consider In Your Marketing Campaign
Before you start reaching out to mega influencers for your marketing campaign, it is important that you pay attention to these few things first:
Your Marketing Goals
It is crucial to identify your marketing goals before working with an influencer. What are you planning to achieve with the partnership? Are you looking for more brand awareness? Are you looking to increase your product sales? Or perhaps you want to launch a new product and have millions of people see it. Whatever your marketing goals may be, it is important that you set them clearly before starting the campaign. this will not only give you an idea of the type of influencer you’re looking for but will also give you a clear metric to gauge your success after the campaign is over.
Identify Your Target Audience
Your target audience is the people who can afford and enjoy your products and services. Before starting a marketing campaign for any product or service, it is crucial that you identify your target audience. With some knowledge of your target audience, you will be able to find an influencer with the same target audience and collaborate with them effectively. When you don’t have an understanding of your target audience, or who you’re trying to reach, you won’t be successful in your campaign.
Make Your Campaign Data-Driven
It is important to state here that basing your marketing campaign on results, data, and analytics will give you a much organized and successful campaign. With data and analytics, you will identify what targets to reach and work on them accordingly.
In this article, we discussed who mega influencers are, and what they can do for brands. As a recap, a mega influencer is a celebrity influencer who has more than 100,000 followers on their social media. These influencers have a great reach and enjoy prestige all over the world. As brands collaborate with these celebrity influencers, they are able to tap into the power of their reach and significantly increase their reach and sales.