Before we go any further on where to find new ideas for content creators, let me share the most commonly asked questions we could hear about a career in content creation.
- How does becoming a digital content creator work?
- Where do you find social media content creator jobs?
- How much do Instagram influencers earn?
- Are there free gifts for Instagram influencers and influencers on other platforms?
The fact is that most people begin in this industry by working with a company that connects digital content creators with brand collaborations. The brand collaborators provide high-quality gifts at no charge to the brand ambassador (social media influencer) in exchange for them to share their experience with the product on their social media platforms.
But before getting there, there are steps you should go through and the first one is knowing your niche.
Once you have determined your niche, you need to know what your target audience is curious about. By knowing that, you can answer their questions/needs.
So, you know what your audience wants – what next?
Professional social media content creators maintain awareness of trends in their industries. They provide relevant and up-to-date information to their audience. Knowing current trends helps them to find new collaboration opportunities and can lead to future monetization opportunities.
For example, Streamy Award-winning creator Tabitha Brown uses her vegan cooking and wellness channel to share healthy recipes with her audience. Her unique approach to a well-known subject has earned her an impressive following on Instagram and TikTok. Below we will explain how to find this information. It will also aid in your content strategy creation.
You know your niche and what your audience wants – Next step?
Well, now that you are good with your niche and target audience, let’s see from where you can get new ideas for your content creation.
Quora is a social question-and-answer website that covers just about any topic. Answers on Quora are voted up or down, similar to Reddit, and the most upvoted answers. Use this platform to find questions your target audience may have relevant to your business.
Simply type in your niche word or words, and tons of questions will come on the screen that people are asking. Read through them and find repeated questions. Now you understand what your audience is interested in. Do your research and determine the answers. Now you have ideas to create your content.
If you can provide well-written answers to these questions, your content will likely be shared, driving more traffic to your site.
Social media platforms like Facebook and Linkedin have a lot of niche forums and groups where people discuss different industries and topics. These communities can give you content ideas for blog posts, podcast episodes, or videos.
A community can be as simple as a Facebook group or as involved as a Discord chat for product reviews and support. The goal is to create a community that aligns with your brand and offers a value proposition for members. Include fresh content, engagement opportunities, or exclusive perks.
Online community members want to know more about the behind-the-scenes work that goes into your content. Share blooper reels and outtakes from video shoots, or post photos of your staff and collaborators creating your content.
YouTube is one of the most popular digital social media platforms and a great place to get ideas for your videos. Creating industry-relevant content that is engaging and helpful to your audience will help you grow your channel.
Video reviews are a popular type of content on YouTube, particularly for tech devices and beauty products. Many viewers look at these types of videos before making a purchase decision.
Manufacturers often post videos regarding their products. These videos give you a lot of detail concerning how to use the product, the safety of the product, and sometimes even the history of the product. You may also find out about new products that will be coming in the future. Know your industry and stay ahead of others in letting your followers know about them.
● Other social media influencers
A big part of being an influencer is knowing who to collaborate with. Reaching the right influencers and fostering relationships takes time, but it is worth the effort. Find partners that align with your brand’s mission and values.
Finding other social media influencers who can promote your content will help you expand your reach and drive traffic to your site. Consider providing them with a guest blog or inviting them to blog on your site. You can also contact other influencers to see if they’re interested in hosting or participating in an event with your brand, such as a meet-up with followers or a panel discussion on a specific topic.
Being a highly paid social media content creator starts with being a successful blogger. You must establish yourself in your niche. You must attract people to your platform and give them a reason to return.
Followers are not just internet surfers. They form a relationship with the influencer. They grow to trust your opinion and honor your integrity. A successful content creator values their content above all else. Their digital content is an extension of their honesty and ethics. They respect their followers too much to give anything of low quality.
Learning to be a great content creator is possible. It requires dedication to your skill level. It takes effort. But, it is a lucrative career. Start your journey to success today. Nothing is stopping you. Just sign up and go for it.