Social Media Influencer Marketing: 6 Things to Know Before Starting

When we think of different marketing strategies, social media influencer marketing is one of the options that doesn’t necessarily pop into our minds immediately. However, there’s a lot to consider when looking at the pros and cons of this unique marketing method.

And so, with this thought in mind, today’s guide looks at some of the six key things you should know about influencer marketing and partnerships through social media channels. Hopefully, this will help you determine whether this could be a valid approach for you as an influencer or a brand looking to streamline its approach to social media.

6 Things You Need to Know About Influencer Marketing

Ever asked yourself, “What is influencer marketing?” This unique form of marketing is growingly popular in many cases, but have you ever considered getting involved?

Whether that’s as an influencer yourself or as a brand looking to advertise your products, considering the following six points may help. After all, there’s plenty of scope for new products with content marketing!

#1 The Total Industry Value of Influencer Marketing is Surprising!

While it might not be one of the first options mentioned when people think about advertising protocols, influencer marketing is an incredibly valuable tool worth massive money to the industry overall.

Indeed, with an estimated worth of over $21 billion, this form of marketing is being embraced particularly often for many businesses, and keeping this in mind can help you see the value that the action can bring. Thus, far from being a small and niche option, sponsored content creation can actually be a massive field with countless opportunities overall.

#2 Most Popular Social Media Platforms for Influencer Marketing

One of the most important factors that you should look at when it comes to social media marketing is your choice of platform. While every marketer will have different preferences, some of the most popular platforms include Instagram, YouTube, TikTok, and Facebook.

Of these, the highest returns tend to come from marketing campaigns on Instagram, YouTube, and Facebook; TikTok is marginally lower in terms of popularity, although it’s much more widely used for influencer marketing.

#3 Influencer Marketing Caters to Businesses of All Sizes and Budgets

When we think of influencer marketing, we tend to think about campaigns worth thousands and thousands of dollars. However, this often isn’t the case; in fact, influencer marketing actually comes in all manner of sizes and values, making it an incredibly effective, reliable, and cost-effective solution for businesses looking for a new marketing strategy.

Influencers aren’t limited exclusively to accounts with millions of followers. Indeed, for businesses needing a more affordable marketing strategy, micro influencers often charge just a few hundred dollars for promotions. However, for businesses with a bigger budget, mega influencers can drive a massive number of sales.

As such, no matter the size of the brand, influencer marketing is often an effective strategy to take. And, while the outreach efforts will often gain more traction with larger channels, the value of small micro influencer accounts is also notable to see; with an often smaller and tighter-knit community, small channels can potentially yield excellent returns overall.

#4 Influencer Marketing Through Social Platforms Allows for Focused Efforts

Another vital point to consider when looking at the value of influencer marketing is simple: it’s an excellent way to target customers directly from a business’s niche. This allows both the brand and the influencer to retain more control over their audience, giving better results accordingly.

For influencers and aspiring influencers, marketing efforts allow brands from within your chosen niche or field of specialty can help grow your account. This also ensures the content you’re producing follows your preferences and is fun and engaging to produce, making this form of outreach often a popular way for influencers to make an income with their accounts.

Meanwhile, for brands, influencer marketing can be exceptionally powerful and – if done right – delivers impressive results.

#5 Influencer Marketing is One of the Highest ROI Strategies

Did you know that influencer marketing can be an excellent way to grow your brand’s return on investment from advertising and marketing?

In many cases, the majority of professional marketers consider that influencer outreach is one of the most high-returning and valuable opportunities. As such, overall, it can be an excellent way to work toward a higher return on investment (ROI). Better still, the ROI is directly influenced by the quality of a brand’s products, with genuinely excellent items selling well through the strategy.

From an influencer’s perspective, this can also offer excellent opportunities for long-term collaborations. A brand that has good results marketing with an influencer can potentially grow the marketing results by partnering with the individual again for subsequent products, building on the success of the first.

#6 It’s Easy to Implement

One of the best features of influencer marketing – that’s also one of the most overlooked – is the fact that it’s so easy to implement. Unlike other marketing campaigns, which often require countless different departments and individuals working in collaboration, influencer marketing can be much more straightforward.

All it takes is a product and an influencer, and brands can begin gaining outreach from there! Better still, platforms such as PopTribe help connect social media content creators with businesses, providing freebies in exchange for sponsored posts.

So, if you have been looking for a new marketing opportunity that’s easy to harness and get started with, content creation and influencer marketing might be perfect. Why not give it a try and see how it might work for your business’s products or content monetization efforts?

Final Thoughts

Social media influencer marketing is an exceptionally powerful tool. However, it’s not necessarily easy to implement in many cases, which is why it’s so important to know about some of the key facts first. Luckily, today’s guide has outlined some of the main things you need to know. Hopefully, this will help you work out the ideal solutions for your own marketing efforts, be it as an aspiring influencer or a brand looking to embrace new opportunities.