With the rise of digital marketing, e-commerce, and the creator economy, influencers have emerged as a powerful force in promoting products and brands. Amazon is one of the businesses that has realized this opportunity and is leveraging it to drive massive traffic to their site.
The e-commerce giant allows influencers to curate their favorite products on their storefronts to earn a commission each time their followers buy products listed on amazon through their storefront. So, if you are an influencer looking to expand your income streams, Amazon storefront is the avenue you should be focusing on right now!
Below we’ll discuss everything you need to know about Amazon storefronts and walk you through the steps to create one as an influencer.
What is an Amazon Storefront?
An Amazon storefront is a customizable page where Amazon influencers can showcase their favorite products, recommend items, and provide an exclusive shopping experience for their followers.
Amazon understands that different influencers have different ways of connecting with their followers. So, they allow influencers to customize their storefront the way they want.
They can post videos or do live streams about the products. This helps them convert more easily. But how do you benefit from the Amazon storefront as an Influencer?
- You earn commissions on sales.
- You enhance your credibility and authority in your niche.
- It will streamline the shopping process for your followers.
How to Create an Amazon Storefront as an Influencer
Here are the steps you need to follow when creating an Amazon storefront:
Step 1: Join the Amazon Influencer Program
To be able to create your Amazon storefront, start with an application to join the Amazon Influencer Program. But how do you get in? You’ll need to show Amazon that you’re influential on social media. Apply only if you have a good following on Instagram, Facebook, YouTube, TikTok or even a personal blog. Amazon wants to see people like and engage with your content before letting you in.
Amazon hasn’t specified the required number of followers, but you should at least have 1000 followers.
Step 2: Set Up Your Amazon Storefront
After you’re accepted into the program, you will be given a storefront and a personalized URL. Now head over to the Amazon Influencer Program dashboard to set up your storefront by doing the following;
- Click on ‘Create your store‘ to start setting up your storefront. Start by choosing your storefront name: Give it a name representing your brand and what you’ll sell. You can also customize the URL.
- Customize your Amazon storefront
Upload your business logo or a profile picture to make your storefront more professional and appealing to your followers. You can also create a banner that reflects your brand and captures visitors’ attention.
Add a short but sweet description telling people what your brand is about. Remember, this is your space, so make it reflect who you are.
- Pick Your Products
Now comes the fun part – choosing the products you want to feature in your store. You can search for products by name or use their Amazon Standard Identification Number (ASIN) to find them quickly. Organize your products into lists or categories to make things easier for your followers. This way, people can find what they’re looking for without getting lost. Here is how to create an Idealist.
- Click on Your Account and select Idea Lists
- Add products to the list by clicking Add to List
Step 3: Share Your Storefront Link
Once you’ve finished setting up the store, you need to spread the word to attract potential customers to the store. Share your Amazon Storefront link on all your social media platforms. This makes it easy for your followers to check out your store and buy their favorite products.
Step 4: Boost Your Amazon Store’s Visibility with SEO
Like Google, Amazon loves a bit of SEO (Search Engine Optimization). Use keywords in your product descriptions, titles, and details to get your store noticed. This helps your store show up in Amazon’s search results.
Moreover, provide helpful and interesting product information to attract more shoppers. For instance, you can create videos on how to use the products.
Step 5: Keep an Eye on Your Storefront’s Performance
Once your store is up and running, don’t forget to check how it’s doing. Look at your metrics regularly to see what’s working and what needs improvement. With this data, you can fine-tune your product selections, update descriptions, or even change your whole setup to improve your store.
Benefits of Creating an Amazon Storefront as an Influencer
Here are the benefits you’ll enjoy from your Amazon storefront as opposed to traditional methods of monetizing your online presence:
- A storefront will give you the chance to showcase your best selling product portfolio.
- Your target audience won’t receive competitors’ ads while in your store.
- Amazon storefronts are customizable, giving influencers the freedom of being creative in terms of the marketing side of things.
- As an influencer, you can use sponsored ad displays to drive direct traffic to your storefront. In doing this, you’ll be funneling potential customers away from your competitors.
So, there you have it! Creating an Amazon Storefront as an influencer might initially sound tricky, but it’s totally doable. Remember, you are not just influencing anymore; you’re becoming a business-savvy influencer. Therefore, your storefront needs to be both professional and reflective of your brand.