Influencers in marketing have become widespread in the last few years. This is why, regardless of your business, you should align your marketing strategy with influencer marketing. In fact, research has shown that influencer marketing can improve brand engagement by 77% and website traffic by 56%. Therefore, sharing your marketing approach with the appropriate influencer can accelerate your efforts in many ways. This includes reaching your target audience, increasing conversions, and meeting revenue goals. For this reason, today, we’ll discuss boosting your moving business with influencer marketing.
What is Influencer Marketing?
Influencer marketing involves using people who already have a large following and a lot of clout in their respective industries to encourage consumers to purchase. People’s “influence” grows when they develop credibility as an authority in a certain field. This can happen naturally via their social media following or by collaboration with a well-known business. However, influencers can also be people who have a considerable following. Most companies pay these influencers for positive product reviews/service reviews on social media. But that is just one of the many ways to conduct influencer marketing. In fact, in order to increase your influencer marketing ROI, we suggest that you experiment. That being said, the ultimate goal of influencer marketing is to reach the subset of the influencer’s audience, which may need the company’s services. In the context of a moving company, this could be something as simple as calling for a moving estimate. With that in mind, here are some ways to boost your moving business with influencer marketing.
1. Select the Appropriate Social Media Platform
Before choosing the right influencer for your marketing efforts, you need to select the right platform. More accurately, the platform which the majority of your potential customers are using. That being said, influencer Marketing Hub reports that 79% of companies use Instagram to promote their products, followed by 50% using Facebook, 46% using TikTok, and 44% using YouTube. Each of these channels has its own set of tools for establishing contact. With that said, moving companies tend to perform better on platforms like Facebook and linked in than on Instagram and TikTok.
2. Do the Necessary Research
After choosing the right platform, you need to find the right influencers. Discovering an influencer who is a good match for your company and who already has a large following is essential. However, If you want to get your name out there, you need to find someone who believes in your brand as well. To find this, you should look into every potential influencer. Examining what they are publishing, how frequently they are posting, and the preferences of their audience are all important details to look into. This insight will guide your approach adjustments to avoid wasting time and energy on influencers whose followers aren’t a good fit for your company. If you want your campaign to be successful, you need to fine-tune your plan and focus on the ideal influencer. You should also be aware of the content format that influencers choose. This is necessary in order to assess whether their posts accurately depict the leading products/services in your industry. Do this until you find an influencer who attracts your target audience and who regularly publishes content.
Understand the Four Levels of Influencers
There are millions of fantastic social media influencers nowadays; how do you choose the best one for your campaign? Knowing the four primary categories of influencers and how they operate with your particular, quantifiable objectives is a good place to start. The Four Influencer Levels:
- Mega Influencer: has 1 million followers on at least one social media network.
- Macro Influencer: has a following of 40,000 to 1 million people.
- Micro-Influencer: has 1,000 to 40,000 followers on any one social media network. They will most likely have a solid niche.
- Nano Influencer: has fewer followers. In their respective disciplines, they are considered unquestionable authority. These influencers are pickier about the companies with whom they work.
The most inexpensive influencers are macro, micro, and nano; each has the ability to generate outcomes that can make you a profit.
3. Establish Your Goals
You need to have a firm grasp of what you’re hoping to accomplish with your influencer marketing effort. This is the only way to tell whether or not your approach is working. The first step is to outline your whole strategy for the campaign and share it with your influencers. And what exactly are your goals? What is your ultimate goal for using social media? Is it to increase brand awareness or make conversions? As soon as you have a clear idea of what you want to accomplish, the influencer will be better able to help you.
4. Set Your Budget
It’s important to weigh the costs and benefits of employing influencers to determine whether they’re worth it for your organization. As we’ve mentioned, choosing an influencer with a large audience means shelling out more money, but you also have the option of working with a micro-influencer.
5. Track Your Progress
If you want to boost your moving business with influencer marketing, you need to monitor its performance over time and change accordingly. A few things to remember while monitoring your development are as follows:
- Monitor the success of every campaign.
- Analyze your data to understand what works best for you and what doesn’t.
- Make changes based on your company’s requirements.
The results of your influencer marketing efforts may not be immediately apparent. Therefore, you need to be patient as you monitor, evaluate, and fine-tune your approach. Keeping a spreadsheet of all the data you get from each campaign, including ad spending, customer growth, and influencer access to social media, can help you determine the most useful metrics for your influencer marketing.
Now that you know how to boost your moving business with influencer marketing, it’s time to put it into action! Remember that when it comes to online media, time is of the essence, and you need to move quickly to take advantage of new opportunities as they arise. About Author: Michael Gibbs’s career as a writer spans more than five years. While marketing is the primary topic of his work, he has also dabbled in writing about the transportation and logistics sectors. Most of his recent works have been done for Hansen Bros. Moving & Storage.