Category: Travelling
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How the Australian beauty products brand The Quick Flick entered into a new market using content creators?
Iris Smit, cofounder of The Quick Flick, speaks through InsideRetails about her strategies to penetrate into a new market: Singapore. The Australian beauty products company The Quick Flick, which is well-known for its eyeliners, has chosen Singapore as its first destination to reach the market in Asia. The products of the brand are distributed through…
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What is a Content Creator?
The emergence of the creator economy has significantly changed the marketing game. More than 50 million people worldwide consider themselves to be content creators. What is a content creator, though? A content creator designs and shares custom content for online digital channels like websites or social media. This content ranges from blog posts, to stories,…
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What Is Viral Marketing And How Can You Benefit From It?
As a business, raising brand awareness is likely one of your top goals. Of course, every business wants to be the talk of the town, ingrained in the language of the people. For instance, Kleenex has become a ubiquitous word for tissues, and Coke has become the all-encompassing term for soda. This is probably the…