Author: Poptribe
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How the Australian beauty products brand The Quick Flick entered into a new market using content creators?
Iris Smit, cofounder of The Quick Flick, speaks through InsideRetails about her strategies to penetrate into a new market: Singapore. The Australian beauty products company The Quick Flick, which is well-known for its eyeliners, has chosen Singapore as its first destination to reach the market in Asia. The products of the brand are distributed through…
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What is a Content Creator?
The emergence of the creator economy has significantly changed the marketing game. More than 50 million people worldwide consider themselves to be content creators. What is a content creator, though? A content creator designs and shares custom content for online digital channels like websites or social media. This content ranges from blog posts, to stories,…
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What Is Viral Marketing And How Can You Benefit From It?
As a business, raising brand awareness is likely one of your top goals. Of course, every business wants to be the talk of the town, ingrained in the language of the people. For instance, Kleenex has become a ubiquitous word for tissues, and Coke has become the all-encompassing term for soda. This is probably the…
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The Evolution of Influencer Marketing
Videos have become ubiquitous on the internet of today. In fact, it can be difficult to remember a time when we couldn’t just grab a phone or sit down with a computer and pull up a video. We have grown so accustomed to looking for videos that we often scan for a video before we…
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How to find micro influencers
Instagram influencers are all the rage these days. As the realm of marketing continues to evolve, so do the strategies around executing successful campaigns. Even though influencer marketing is not new, the boom of social media has given rise to a plethora of influencers helping brands up their marketing game. Instagram, which started off as…
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How does influencer marketing look In 2023 and Beyond?
As influencer marketing continues to grow in power and profits, the internet world has come to realize that far from a flash in the pan, the influencer marketing paradigm is here to stay. But how might it change going forward? Influence Marketing —What Will The Future Look Like? Influence marketing has grown tremendously over the…
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Why You Should Keep Your Brand Blog Up To Date With Relevant And Valuable Content
Why is it important to keep updating your blog? For many companies, updating content regularly can seem like a waste of valuable time or staff resources. However, presenting your visitors with relevant and valuable content is crucial for the success of your website and business. Whether it’s in the form of blog posts, social media…
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Why Should You Include Social Media Creators In Your Marketing Plan
As the world of social media continues to grow, more brands are turning towards social media creators for their marketing campaigns. Even though this marketing strategy is not new, the rise and popularity of social media has given the strategy a boost. These days, brands turn towards influencers, creators, bloggers or vloggers who have extensive…
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What Are The Benefits Of Working With Nano-Creators?
Nano-creators, or nano-influencers, are social media users with between 1,000 and 5,000 followers, and they make up the majority of influencers on Instagram. As of the end of 2018, 52% of influencers were nano-influencers. As trust in influencers with larger followings continues to wane, micro and nano-creators are becoming the go-to for brands across the…