Author: Poptribe
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Yes, Content Marketing is a long game, but it pays off
With the increasing numbers of users on digital content platforms and the conventional marketing and advertisement techniques becoming less effective and expensive, content marketing is the talk of the town to ensure more visibility, social shares and eventually more customers. Yes, content marketing is a long game, but it pays off with diverse benefits and…
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Best Ways To Attract Instagram Influencers
Instagram influencers are all the rage these days. As the realm of marketing continues to evolve, so do the strategies involved in it. Even though influencer marketing is not new, the boom of social media has given rise to a plethora of influencers helping brands up their marketing game. Instagram, which started off as a…
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What Are Instagram Influencers? And How Can They Help Expand Your Brand?
By its very nature, social media is an excellent marketing tool. How better to spread word about your brand than leveraging the power of social media friendships and followings? While friends helping friends make purchasing decisions has been a stable of social media since its inception, “influencer marketing” is a term that has been more…
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Who Are Micro-Influencers And How Can They Help Your Brand
When an influencer attracts upwards of 10,000 followers but hasn’t yet reached 100,000, they’re typically referred to as micro-influencers. These are usually everyday people who started small and have seen their readership grow by leaps and bounds until arriving at this threshold. This brings some advantages and drawbacks as compared to the nano-influencers we explored…
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What Is Influencer Marketing And How Can It Help Your Brand?
The online marketing realm has evolved considerably over the past decade. We’ve gone from creating backlinks via bottom-of-the-barrel web content to requiring long-form content that engages and informs. We’ve gone from gimmicks that try to fool search engines to requiring organic SEO practices that take more time to implement but perform better in the long…